Photo Caption: Lanisia Rhoden (right), chief executive officer and founder of Link Your Purpose and her team members (from left to right) Hannajoye Gilling, digital marketer; Anni-Vee Moore, administrative coordinator; Horace Palmer, finance officer; Toni-Ann Williams, programme coordinator.
In 2013, the Social Enterprise Boost Initiative (SEBI), a project of the JN Foundation and the United States Agency for International Development (USAID) was launched with the aim of fostering a supportive environment for social enterprises in Jamaica.
The programme significantly impacted the entrepreneurial landscape by helping grant-funded operations transform into profitable businesses with sustainable social missions.
Over its duration, SEBI supported more than 60 social enterprises, which collectively generated over $166 million in revenue, created more than 200 jobs, and served over 10,000 beneficiaries, including marginalised groups such as women, rural communities, youth, and the disabled.
Remarkably, five years after the programme ended in 2019, several social enterprises that benefitted, including Link Your Purpose, continue to thrive and make a lasting impact. Link Your Purpose, a social enterprise focused on online career development, has seen significant growth and impact.
According to Lanisia Rhoden, chief executive officer of Link Your Purpose, SEBI provided essential resources that allowed the organisation to refine its prototypes into marketable products, accelerating their mission to empower young people across the island.
“SEBI was pivotal in our development,” said Miss Rhoden. “The programme enabled us to transform our initial prototype into a fully functional platform, ready for market launch. This support was key to our growth.”
Since participating in SEBI, Link Your Purpose has secured additional grants, facilitating its expansion throughout Jamaica. The organisation’s parent non-profit, Young Women and Men of Purpose, has also launched a new social enterprise: ’Clear Purpose Spring Water’. This product, branded with the tagline “drink purposefully,” directs proceeds from each sale back into the organisation, reflecting the principles of social enterprise by balancing profit, people, and the planet.
She pointed out that the social good the enterprise focused on is ensuring persons have access to clean potable water.
“The impact of SEBI on Link Your Purpose is evident in its operational growth. The organisation has expanded from one part-time employee and numerous volunteers to an operations team of seven, including four paid staff and three volunteers. Additionally, the overall volunteer base has grown to nearly 60 individuals,” Miss Rhoden disclosed.
Looking ahead, the CEO said that Link Your Purpose aims to sustain and scale its impact. Over the next five years, the organisation plans to expand its operations beyond Jamaica to the United States, Canada, and the United Kingdom, leveraging the international makeup of its team and the need for similar programmes in these regions. The organisation is also exploring potential expansion into other Caribbean islands.
“Our focus is on sustainable impact,” Miss Rhoden explained. “While we will continue to seek partnerships and funding, our goal is to operate in a way that ensures we can survive without solely relying on grants.”
The organisation’s commitment to social enterprise principles driven by mission, revenue generation, and community development has been solidified through its journey with SEBI.
“The initiative [SEBI] provided not only technical resources but also a valuable network of social entrepreneurs and stakeholders, enhancing Link Your Purpose’s ability to implement and scale its projects,” she said, citing the benefits of being part of the programme.
For the founder, the transition to social enterprise has been transformative. With over 16 years of experience in non-profit work, she said SEBI opened new pathways for sustainable community impact, enabling full-time dedication to their mission without solely depending on volunteer efforts.
“The Social Enterprise Boost Initiative has impacted not just our organisation but also my life as an individual,” the founder shared. “The connections and practical knowledge gained have been invaluable in driving our success.”
Miss Rhoden is confident that Link Your Purpose will continue to thrive, proving that with the right support and resources, social enterprises can achieve sustainable impact and growth.
Other enterprises that have benefitted from the SEBI programme have included Def Can! Coffee, Bresheh, Edufocal Limited, EduTours JA, 360 Recycle, JAD Binders, Bunkers Hill Cultural Xperience, Alpha Wear, PSD Mobility Centre and NexxStepp Lifelong Educational Service.
